Developing smart brands
reConnect to Change & Engage
about us
Branding experts
We specialize in brand development & brand consulting.
Our promise
We will develop your brand to exceed its potential.
Let's brand
Getting the expert guidance your brand needs is easier than ever. Let’s brand.
Our client partners
Alternate, Alvás Stúdió, Andrássy University Budapest, AVIA, Budapest Power Plant-EDF, Carglass, Chinoin-Sanofi-Synthelabo, Cocaine-DC Beverages, Denso, Dreher-SABMiller, Elopak, Fix Futár, Hardell-Protektorwerk, IT-Company, Koppányi, KÖVET-INEM, Language Experts Group, Magnet Bank, Mátratej, Mayer Toyota, Microsoft-TechNet Magazine, Mixtura, Moment Consulting, Montana, Magyar Tejgazdasági Kísérleti Intézet, Pharmacia, QLM Logistic Solutions, Olympos–Top Joy, Pneu Trade, Salinen Austria, Semmelrock, Totalgaz
about branding
There is no escape from the changes COVID-19 is causing in our lives. Therefore, it’s not a question that your brand must change. The question is: how?
Zoltan BALOGH | brand strategist
The life of a brand — When do you need a branding project?
Like all living things, brands go through lifecycles. Each stage in the lifecycle triggers a different kind of project:
Start up / Spin off
At the start of the lifecycle a new product, service or business starts from scratch or is spun off from something existing. In a full scale project we develop your brand to exceed its potential.
Life is good: good growth, good profits, but could we do more?
The average brand is content coasting while things are good, but brand leaders never rest. We empower you to lead by enabling brand-led innovation and refreshing your brand identity.
Crisis: changes in market, new ambitions, problems.
For every organization, product or service moments of crisis and discontinuity arise. We guide you through difficult times with projects that rethink your brand much more fundamentally.
our services
Brand Architecture
We explore, benchmark and analyze the brand's internal and external environment. At this stage we define the accurate goals of the project.
We define the positioning and differentiating values of the brand.
We determine your brand idea and brand purpose. Based on those, brand personality values and brand insights are defined.
We define the roles of the brands within the organization.
Brand Design
We create the naming structure, define the tone of voice, and develop the unique language of your brand.
We design the logo, iconography, typography, colors, and patterns. We also define the general style of your brand’s visuals (illustrations, photography, etc.).
We design navigation, behavioral icons, gestures, motion, animations, etc.
We design sonic & mnemonic, olfactory & taste, light & illumination, touch & texture, etc.
Brand Consultancy
We consult and support your innovation processes along the parameters of your brand.
We consult and support your business decisions and communications to assure brand consistency.
Márkakönyv, amely tartalmazza többek között az arculati és a márka „dos & don’ts” szabályokat, valamint a szabályok betartásához és az arculati eszközök egységes használathoz szükséges márka eszköztárat is.
We consult and manage any necessary modifications on your brand based on cultural or other differences of a new marketplace.
our works
Brand: CIVITA
Industry: food production, category: free-from segment
Target markets: UK and the CEE countries
Projects: full scale brand development and design + brand guardianship and governance of the launch campaign.
Marketing partner: Bodo Consulting Europe
Communication creative works & media buying: Friendly
Brands: 7001, Glück Auf, Martin Krpan, Sale Alpino, Solivary, ProKlar, Tablesol
Industry: salt products, categories: food & non-food FMCG products
Target markets: Austria, Italy and the CEE countries
Projects: Full scale brand development and design, re-branding
Partner in package design works: Márton SZŐTS
Brand: QLM Logistics Solutions
Industry: logistics, category: full service warehouse logistics
Target markets: Germany and Hungary
Projects: full scale brand development and design, re-branding
Corporate ID design works: Márton SZŐTS
Video productions: Ákos MESTER
Partner in creative works: Bodo Consulting Europe
contact
Request your consultation!
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Zoltán BALOGH brand strategist
email: balogh@velvethammer.eu
mobile: +36 30 274 9115
skype: balogh.zoltan0616
Bársonykalapács Kft.
H-1141 Budapest, Komócsy u. 11-13.
Tax No.: HU12307751
Comp. Reg. No.: 01-09-664860
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