We specialize in brand development & brand consulting.
We will develop your brand to exceed its potential.
Like all living things, brands go through lifecycles. Each stage in the lifecycle triggers a different kind of project:
We explore, benchmark and analyze the brand's internal and external environment. At this stage we define the accurate goals of the project.
We define the positioning and differentiating values of the brand.
We determine your brand idea and brand purpose. Based on those, brand personality values and brand insights are defined.
We define the roles of the brands within the organization.
We create the naming structure, define the tone of voice, and develop the unique language of your brand.
We design the logo, iconography, typography, colors, and patterns. We also define the general style of your brand’s visuals (illustrations, photography, etc.).
We design navigation, behavioral icons, gestures, motion, animations, etc.
We design sonic & mnemonic, olfactory & taste, light & illumination, touch & texture, etc.
We consult and support your innovation processes along the parameters of your brand.
We consult and support your business decisions and communications to assure brand consistency.
We develop your brand book, containing all necessary guides and rules, resulting in a well rounded and consistent appearance of your brand. We also prepare and maintain your brand’s toolkit.
We consult and manage any necessary modifications on your brand based on cultural or other differences of a new marketplace.
Industry: food production, category: free-from segment
Target markets: UK and the CEE countries
Projects: full scale brand development and design + brand guardianship and governance of the launch campaign.
Marketing partner: Bodo Consulting Europe
Communication creative works & media buying: Friendly
Brand: QLM Logistics Solutions
Industry: logistics, category: full service warehouse logistics
Target markets: Germany and Hungary
Projects: full scale brand development and design, re-branding
Corporate ID design works: Márton SZŐTS
Video productions: Ákos MESTER
Partner in creative works: Bodo Consulting Europe
H-1141 Budapest, Komócsy u. 11-13.
Tax No.: HU12307751
Comp. Reg. No.: 01-09-664860